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we received a task about creating an advert connected to our
progression route. Our progression route is Fashion design,
thus we decided to make our brand advertisement.
I worked with Minji and Yuna.


we thought trend is most important thing in fashion and we
started to research about trend and interestingly the trend
was comes around.
In this respect, we decided brand concept about Fashion Cycle.


First of all, we trying to make sketch to develope our idea.
we wanted to express not only 'cycle' but also 'time flows'

 This is logo sketch about our brand

This is the logo we decided

(This is our logo made with adobe photoshop.)

(Minji made logo information brief.)

Secondly, we do some research to show our concept precisely
and made summary research.
the research was about history of fashion above all we decided
1940's fashion trend.

(This is information about the background of 1940's costume.)

 

 





Base on this history, we started to make advertisement and developed idea by some sketching, while doing it we decided to compare trend as to the life and death. As person died buried
in the ground, as time goes on the trend is bound to disappear.
we use that point in advertisement.

(This is sketches to arrange the composition of our shots.)

On Sunday, we looked for a place to take a picture and we could

find a place have been looking for (modern brick wall with many stones and dust)

On Monday, we took many photos in different angle, after then we chose one photo to make advertisement.

 

                                   

                   (other photos we could use)


The next step was edit our photos by using photoshop.
At First, I had to make background to black to show heavy atmosphere.

(Before and After)

                          Secondly, I use elliptical marquee tool to put our logos on our
                          advertisement.

(Before and After)



                               Finally, I have put the Horizontal type tool to put our slogan.

(Before and After)

 

This is our advertisement.

 

 

Reflection: I always dreamed to make my own brand and i realize many things while i am doing this work. I have never tried this kind of work before so it was a bit frustrated to develope my idea. However i can overcome with some research and idea sketch. If i do this kind of assignment next time, would be more confidence.